Archive for November, 2008

Oh, brave new (carbon-contrained) world!

Nett Magazine,

October 2008

First published here.

The next carefully wrapped iteration of the Federal Government’s Carbon Pollution Reduction Scheme is due in time for Christmas 2008. What are the likely costs and opportunities for small business?

Due for introduction in 2010, theFederal Government’s Carbon Pollution Reduction Scheme (CPRS) will not directly impact small businesses in Australia. Carbon caps will only be imposed on companies that produce more than 25,000 tonnes of carbon pollution each year – less than 1% of the 7.6 million registered businesses in Australia.

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A cleaner way

Nett Magazine,

2007

It’s an improbable link. The Chhattisgarh region of India and the busy HQ of your local plumber. However, as Joe Blow’s plumbers dash from job to job in their company utes, Indian farmers in Chhattisgarh are replacing inefficient diesel pumps with non-polluting treadle pumps to irrigate their crops.

http://nett.com.au/marketing/branding-and-design/grow-a-greener-business/11114.html

Business puts weight on green

Nett Magazine,

November 2008

A sold-out audience in June 2008 listened intently as Rand Waddoups, senior director of corporate responsibility at global retail chain Wal-Mart, said to the company’s suppliers:

“Over time, if you cannot tell us how a product was made, what its ingredients are and where they came from, how the workers in the factory are treated and paid, what the packaging materials are and how it was shipped, we will not do business with you.

“As a supplier…you can choose to think sustainability is not that important and that’s OK, it’s just that in time you won’t do business with Wal-Mart,” he said. “We believe there are thousands of emerging businesses who will take up this challenge with us.”

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What does big business know about being green?

Nett Magazine,

April 2008

Barely a month slips by without another slickly produced sustainability report emerging, bursting with photos of rolling green hills peppered with windmills, or healthy-looking kids playing in the sun. Not to mention lots of pie-graphs and quotes from people with the word ‘sustainability’ centre-stage of their title.

http://nett.com.au/marketing/branding-and-design/grow-a-greener-business/11114.html