Work Tagged ‘Business’

How to measure your carbon karma

Nett Magazine,

April, 2010

Think you know everything about your business?  Think again. The process of
measuring the carbon footprint of your business is the necessary first step in reducing your carbon impact. Unless you know where you’re bleeding, you won’t know where to stop the flow.

Conveniently, carbon reductions also lead to cost reductions. Sometimes, a series of small, early adjustments can save you money immediately, while other times cost savings may take longer to surface, especially if you need to invest in
environmentally friendly equipment. Either way, the cost of undertaking a carbon audit can pay itself back. So what are you waiting for?

You can read the rest of the article at Nett Magazine, here.

DIY website or outsource?

Nett Magazine,

February, 2010

Traditional wisdom says off-the-shelf website solutions are cookie-cutter and a bespoke website will send you broke. The problem with traditional wisdom, writes Kate Hennessy, is that in the fast- moving world of websites, tradition fades fast.

How to recover from a social media disaster: Pt 2

Nett Magazine,

November, 2009

First published in Nett Magazine.

When media and marketing website mUmBRELLA published news about a company hiring staff to make positive statements about it on blogs, a flurry of outrage ensued. The majority of the 200 comments posted over the next 48 hours found the method of fake personas contrary to the spirit of social media.

But according to Sean O’Byrne, integrated communications director at Mark Communications, it’s not a rare occurrence.

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How to recover from a Social Media Disaster, Pt 1

Nett Magazine,

October, 2009

First published in Nett Magazine.

When Samboy Chips decided to re-launch its brand using a social media campaign it decided Facebook was a good place to start. Why? There was already a popular facebook group called ‘Bring Back Atomic Tomato Chips’.
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Turn on, tune in and … drop off

Nett Magazine,

July 2009

First published here.
Former United States President George W. Bush didn’t appreciate it when a journalist threw a shoe at his head in December 2008. But website usability experts believe shoes – especially old, well-trodden ones – can provide valuable business insights. In fact, if you’re a small business owner and the shoes belong to your customers, you should be begging to have them thrown at you!
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