G Magazine is here.
Remember all that ‘Y2K bug’ hysteria? Predictions of social collapse; survivalists stockpiling tinned food and water? We may laugh now, but-the fear of worldwide calamity on New Year’s Eve 1999 was real. Founded on a deep- seated concern that we were too reliant on technology, now, 10 years later, we’re even more hooked.
It’s the right thing to do for the planet, your children and your community. In some cases, going green can also result in some tidy cost savings as you improve the efficiency of your business operations day-to-day.
But what benefits does going green deliver to your customers? In among all those fantastic “business opportunities” green pundits talk about, what can you pass on to your customers that they’ll be happy with – and even possibly pay more for? Kate Hennessy takes a magnifying glass to some innovative Australian small businesses that have changed their operations to benefit their customers, as well as make greener profits.
[Please read the rest in the PDF]
There sure are a lot of city slickers these days. Kate Hennessy explores how a group of regional businesses managed to crack this urban market by convincing outlets to stock them and consumers to visit their website.
In 2004, 75% of Australia’s population was urban and the number was – and still is – steadily growing (source: Australian Bureau of Statistics). For regional businesses sprinkled around the other 25%, this is a huge market of wholesale stockists and retail buyers. For urban consumers, regional products offer a way to connect with parts of Australia they might never see. So how do regional businesses with a great product market their region as a credential rather than a hindrance?
You can see the rest of the article at Nett Magazine here.
Think you know everything about your business? Think again. The process of
measuring the carbon footprint of your business is the necessary first step in reducing your carbon impact. Unless you know where you’re bleeding, you won’t know where to stop the flow.
Conveniently, carbon reductions also lead to cost reductions. Sometimes, a series of small, early adjustments can save you money immediately, while other times cost savings may take longer to surface, especially if you need to invest in
environmentally friendly equipment. Either way, the cost of undertaking a carbon audit can pay itself back. So what are you waiting for?
You can read the rest of the article at Nett Magazine, here.
First published here.
It’s in a squat plastic jar on the third shelf of my fridge. It’s not actually the finest jam available but I think it is. Why? Because my best friend made it and it’s infused with sincerity, friendship and warmth.
