Work Tagged ‘Corporate social responsibility’

Single Origin: Tracing the product source

Nett Magazine,

May, 2009

First published here.

It’s in a squat plastic jar on the third shelf of my fridge. It’s not actually the finest jam available but I think it is. Why? Because my best friend made it and it’s infused with sincerity, friendship and warmth.

Consumers’ penchant for the personal is nothing new. Given a choice between an anonymously produced product and something genuinely – or apparently – homemade, the latter will often win. Marketers have exploited this instinct for decades.
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Earth Saving Salon

Nett Magazine,

February, 2009

A stylish cut and colour is one of life’s great indulgences. But a humming hairdressing salon uses a lot of water, energy and environmentally harmful chemicals. By taking its environmental impact as seriously as the perfect highlight, this Sydney salon is preserving both the planet and its customers peace of mind.

What does big business know about being green?

Nett Magazine,

April 2008

Barely a month slips by without another slickly produced sustainability report emerging, bursting with photos of rolling green hills peppered with windmills, or healthy-looking kids playing in the sun. Not to mention lots of pie-graphs and quotes from people with the word ‘sustainability’ centre-stage of their title.

http://nett.com.au/marketing/branding-and-design/grow-a-greener-business/11114.html

Dimension Data – What we do

Dimensiondata.com.au,

2008

Dimension Data has supported many not-for-profit organisations over the years and, in 2000, was the inaugural founder of the IT Fund for Kids.

PwC North Pole team – Expedition safety

Pricewaterhouse Coopers,

2008

Safety is the number one priority for the PwC North Pole team. The frozen Arctic Ocean is a place of stark, white beauty but also a place of risk.